Choosing the best sales strategies for your product

The strategy you choose to get your product or service to its target market will determine how big or small your market is, how quickly you can access it and how much profit you will make.

Simple I know, but it's amazing how many small businesses get it wrong from day one. 

Here's a true story.....

This week I was approached by the owner of a young business who needed help. We'll call her Jo. Jo made music recordings for a niche market. A great start for any business - a niche product for a niche market.

Jo told me that her business was less than a year old and although she really believed in the product which 'sold itself', she was struggling with sales and not earning enough money. Getting through the door was the problem she said, she felt stressed out and stuck - could we help her?