Why The Apprentice is Bad for Business

I suppose like Big Brother, the events unfolding in The Apprentice have many people talking about it and so in media terms, it's a success. However The Apprentice paints a really bad, outdated picture of how good business is conducted and is unrepresentative of what we see and experience. Of course there are always exceptions.

Alan Sugar has certainly achieved things in the past, maybe in the 80's when his particularly aggressive and rude style of communication would have served him well and made him a lot of money. But a lot has changed since then and thank heavens it has. It's just that the TV companies, like the newspapers are only interested the negative side of life to bring in the viewers. And it works sadly.